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by Full Cycle Bikes

For Immediate Release. Boulder, CO. November 11

Full Cycle Bikes, voted 2019 & 2020 Best Bike Shop of Boulder County and a leader serving Boulder and the nearby Colorado Front Range communities of mountain bikers, gravel grinders, and electric and hybrid road commuters, is combining forces with Colorado Multisport, a world leading triathlon-focused store. The two businesses will combine into one, preserving both brands and their respective specialties under one roof.  The merger process is well underway and will be completed before the start of the new year. Both businesses are relocating to a new building, currently in the midst of buildout, located at 2355 30th Street, adjacent to Whole Foods, the new Google campus, RTD’s new commuter station, and directly across from the Goose Creek Bike path.

How many times in 2020 have you heard the word “unprecedented?” How many times have you had to adjust your lifestyle and daily habits? How many times have you had to settle into a “new norm”?  They say that change is the only constant in life. They also say that in order to maintain balance you have to keep moving forward. These words couldn’t be truer this year,  across the world, across our nation, in our community, in our families, in our workplaces, and in our individual lives.

You may already have heard our announcement that Full Cycle and The Tune Up Taproom & Espresso Bar are moving into a new space (2355 30th Street) - the old Vitamin Cottage building, just east of Whole Foods, this winter. You may also have heard that The Tune Up (voted 2018 Best New Business and nominated 2020 Best Sports Bar of Boulder County) is closing its doors on Pearl Street next Friday November 20th, after 4 years of operation, primarily due to COVID restrictions. The Tune Up plans to re-open its doors in Spring 2021 at the new location.

To keep up with the theme of CHANGE for the year, we have MORE NEWS for you.  We are extremely excited to announce that we won’t be alone moving into our new 8,460 square foot state-of-the-art facility. We extended the opportunity to a local independently owned bike shop to join us in our endeavor to bring the best offerings possible to our awesome Boulder cycling community as a whole, and they accepted it.  Colorado Multisport will be closing its doors at its current location at the end of this year and joining Full Cycle at 2355 30th Street this winter.

Like us, CMS is a very well respected, customer-focused, community-minded local business.  They offer an uncommonly personalized and inclusive experience for a particular type of cyclist: the multisport athlete. From beginner to pro, our new partner has worldwide recognition in this very specific subset of the cycling world that caters to specific needs of both the amateur and professional triathlete.  They bring with them advanced knowledge and experience with performance road bikes, professional level bike fitting services, nutrition, as well as swim and run products and expertise.  

CMS has existed in the local Boulder community for the past 14 years, and has been at the forefront of a rapidly evolving and tech-savvy multisport industry.  They are considered a world leader in making their clients comfortable, expanding their knowledge, while they share their passion for swim/bike/run in Boulder and beyond. While world champion multisport athletes that call Boulder home routinely walk through their doors, novices and visiting athletes are treated with the same hospitality, knowledge, and friendliness. This passion is driven by their owner, Michael Stone, co-founder Ryan Ignatz, and the rest of their staff.

Russell Chandler, Full Cycle’s Owner and General Manager states: “We couldn’t be more excited to be working with this team of highly respected professionals with decades of experience working, racing, training, and breathing multisport.  Their team brings complementary skills and expertise, while also opening up many exciting new opportunities.”

Michael Stone, CMS’s Owner adds: “As my eyesight has continued to diminish, my heartfelt desire has been to find a long-term strategy that would benefit all. Specifically, this includes our wonderful staff and loyal customers of 14 years! I also wanted to find a solution that would benefit our community as a whole.  Combining with Full Cycle is the realization of that goal.”

In 2021, Full Cycle and Colorado Multisport will become your all-inclusive one-stop-shop for ALL your cycling needs for mountain, road, gravel, commuter, kids, electric, touring, and triathlon.

Full Cycle and Colorado Multisport are here to serve all aspects of our collective community’s cycling needs, from the casual commuter, up to the world class athlete. Full Cycle’s vision of  “inspiring and empowering our community to ride bicycles more often” will continue to drive our daily operations and long term vision. With this merger, we are taking the next step towards bringing our local cycling community closer together. We look forward to welcoming you to our new space at 2355 30th Street.