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Bikes

$999.00 - $1,299.00
$1,299.00
Up to 23% Off
Who says that you can't have your cake and eat it, too? Meet the Broam, our most capable road bike ever. It's an all-purpose, drop-bar beast that's equally at home on pavement, dirt trails, and gravel roads. Dual-wheel compatibility? Check. Mounts for racks and fenders? Check. A comfortable ride quality for all-day pedaling? Check. For as long as people have been riding bikes, there have been people riding bikes over long distances, traveling across the land, and experiencing the unique perspective that only pedaling can provide. That long-heralded mystique thrives in the Broam. It's everything you want in a road bike, and then some. Just make sure to bring along your sense of adventure.
Broam 60
Same durable aluminum frame and carbon fork combination as its pricier siblings. Built with a high-value selection of components designed for countless miles of epic rides.
- Shimano Claris components
- BSA threaded bottom bracket
- Tubeless-compatible rims

$3,439.00 - $4,299.00
$4,299.00
Up to 20% Off
Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know?
IA Advanced 105
The most aerodynamically efficient carbon frame with Shimano's no-nonsense 105 group.
- Shimano 105 mechanical groupset
- Hydraulic disc brakes
- Devox WheelRDS.A1 with Shimano hubs

$5,999.00 - $7,499.00
$7,499.00
Up to 20% Off
Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know?
IA Advanced Ultegra Di2
Our most popular triathlon frame decked out with a Shimano electronic groupset, Reynolds carbon wheels, and hydraulic disc brakes. World championship-winning aero efficiency.
- Shimano Ultegra Di2 electronic drivetrain
- Hydraulic disc brakes
- Reynolds AR58 and AR62 carbon wheels

$1,499.00 - $1,899.00
$1,899.00
Up to 21% Off
Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance.
VR 40
The best aluminum endurance bike we've ever created. Features a carbon fork to mitigate road chatter. Compatible with rack and fenders for amazing versatility.
- Our most advanced aluminum endurance frame
- Shimano Tiagra groupset
- Tubeless-compatible aluminum wheels

$1,079.00 - $1,349.00
$1,349.00
Up to 20% Off
Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance.
VR 60
Small price, big performance. Our most advanced aluminum endurance frame paired with a carbon fork. Built with a meticulously curated collection of high-value components.
- Aluminum frame and carbon fork
- Shimano Claris groupset
- Disc brakes for maximum control

$2,839.00 - $3,549.00
$3,549.00
Up to 20% Off
Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance.
VR Advanced 105
The best value in the VR Advanced range. Features the same great carbon frameset as its pricier siblings, built with Shimano’s 105 group with hydraulic disc brakes.
- Shimano 105 mechanical groupset
- Shimano hydraulic disc brakes
- Finishing kit from Devox

$2,949.00
B TRIATHLON. THE ICON. BETTER THAN EVER.
LEGENDS NEVER DIE. THEY EVOLVE.
The B is one of the most legendary badges in triathlon history, and has long reigned as a symbol of the blood, sweat, and tears shed by the most devoted triathletes, as well as the dedication put into every single one of our bikes. Featuring an updated frame design gleaned from decades of designing the most aerodynamic bikes on earth and a lightweight carbon fiber construction, the latest iteration of the B is ready for action. Whether you’re just starting on your journey into the world of triathlon or you’re a multi-sport veteran, say hello to the B.
With a carbon frame designed with aero efficiency in mind, the B features a finely curated selection of components that offers performance, convenience, and value.
- Shimano mechanical drivetrain
- Rim brakes
- Tubeless-compatible aluminum wheels

$10,999.00 - $17,049.00
IA 2.0 TRIATHLON RACE: THE NEW STANDARD FOR SPEED
BE CRAZY FAST.
Triathlon racing is brutal. You sweat and suffer in the heat and humidity across miles of sinuous, undulating, and scorching road. Your muscles bellow in anguish as you push them harder than ever before. Your lungs scream as they furiously burn, stoking the fire of perseverance within you. Triathlon racing is beautiful. You fly past your competitors in a blur of speed, never needing to look back to know that they’ll never catch you. You cross the finish line, taking victory and smashing your personal best in front of a frothing crowd of racing fanatics. You revel in your exhaustion, delirious in the euphoria of your sacrifice, and the pride in going faster than you ever dreamed possible. If you want to exceed your goals in the gloriously unique crucible of triathlon, it’s not enough to be fast. You’ve got to be crazy fast.
The IA 2.0 will be available in these exciting model versions. IA 2.0 follows the same general geometry as the current IA.
- IA FRD 2.0 | Ultimate | Red E-Tap AXS — $17,049 USD
- IA FRD 2.0 | Ultimate | Dura-Ace Di2 — $14,999 USD
- IA FRD 2.0 | Ultimate | Ultegra Di2 — $10,999 USD
- IA FRD 2.0 Frameset (includes frame, integrated hydration/nutrition with straw system, fork, seatpost, basebar, and aero extensions)
The IA 2.0 continues with a very similar geometry and road manner as the prior version IA. Known for amazing handling and riding stability, especially in heavy cross-winds, the IA platform is designed to go fast in all conditions and to truly separate itself from the competition during challenging winds where riders of other platforms often have sit up from the most aero position in order to find better stability.
If you want to drill it regardless of the course conditions, the IA 2.0 is your ticket to going fast.
The IA 2.0 will arrive throughout the season in limited quantities and across various model options of amazing high-end builds and frameset only choices.
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