FULL CYCLE AND THE TUNE UP MOVING WINTER 2021
FOR IMMEDIATE RELEASE - Boulder, Colorado. September 18, 2020.
Full Cycle, Boulder’s unique bike shop, taproom, and espresso bar, will have a new home in early 2021. After more than 30 years on University Hill, and 15 years as a fixture on downtown Boulder’s East End, the business will be consolidating into a new, larger stand-alone building at 2355 30th Street. The building, within the Regency Shopping Center was the former home of Vitamin Cottage which later became Natural Grocers. It is located next to Whole Foods and Boulder Junction, just across from the Goose Creek Bike Path, only 1.3 miles from the Valmont Bike Park.
At 8,460 square feet, the new location is 30% larger than the current space on East Pearl and has ample free parking. Along with larger and more open retail floor space, the new location will include an expanded service workshop, a dedicated bike rental area, and a larger more private bike fitting room. The larger single location will eliminate the need for offsite storage and service, helping to reduce operating overhead.
In 2017, Full Cycle remodeled its current space at 1795 Pearl Street, and added coffee, beer, wine, and food, along with outdoor seating and event space. The new taproom was aptly named The Tune Up at Full Cycle, and quickly become a fixture on the east end of Pearl Street, hosting frequent group rides and community gatherings. Known for its ever-changing wall of 16 craft beers, Wednesday night trivia, Friday night live music, and standup comedy shows, the Tune Up will be moving to the new location, as well.
“As our rent downtown continued to soar due to regular annual increases in base rent and astronomical property taxes, we found ourselves in an unsustainable position at the end of last year”, said Full Cycle’s Owner and General Manager, Russell Chandler. “But with the recent resurgence in demand for bikes and the departure of two long term retailers (Performance in 2019 and Bicycle Village in 2020), moving east now makes a lot of sense for us. It helps that I was also able to purchase an ownership share in the new building.”
“We’ve got a lot of work to do this winter to build out the new space and move everything over in time to hit the ground running for the 2021 season,” Chandler added.“Fortunately, we’ve got great momentum behind us this year, at least on the bike side, and our team is very excited about the change. Our hope is that once the pandemic situation subsides, that the Tune Up will bounce back strongly in its new home.”
About Full Cycle. Founded in 1982 as part of a grocery store co-op, Full Cycle Bikes is known for the competence and friendliness of its staff and its community-minded philosophy of inclusiveness. It has always been recognized as a leader in mountain biking.Its bike brands include Giant, Liv, Kona, Ibis, Bianchi, and Surly. In 2019 and 2020, Full Cycle won Best of Boulder in Boulder Weekly’s annual survey.