Russ first moved to Colorado from Florida in 1979, and attended CSU and CU before becoming a software developer and later a CEO for three software businesses, before eventually becoming owner of Full Cycle.  After graduating from CU in 1985, he lived in Arizona, California, and New York City before returning in to Boulder in 1994 where he founded and grew a geographic information systems software company, which he exited from in 2000.  From 2000 until 2013, he served as CEO in two more tech companies before "retiring" into the cycling industry after the 2013 floods when he co-founded a local non-profit in Boulder called Cyclists 4 Community.  He worked for a time helping Catalyst Communication launch a local cycling magazine called BikeLife Cities, before taking over Full Cycle in 2016. Over the past five years, he has transformed Full Cycle from a struggling 34 year old mountain bike and commuter oriented bike shop into a top-notch cycling retail and service center, as well as a community hub through introduction of a coffee shop and beer taproom in 2017, which gained notoriety in its own right as the Tune Up.

Yet another East Coast transplant in Colorado. I grew up in Northern Virginia and went to college in southwest Virginia where my passion for the outdoors truly blossomed. I’ve been riding bikes all my life and started mountain biking as a teenager. I dove hard into riding when I moved to Colorado about 4 years ago. When the trails are too white, I get on my skis and slide down hills (and sometimes up!). 

Bikes: Giant Trance 29 Advanced (They got me a new bike!), Bianchi Infinito CV, and Bridgestone T700 roadie

Stephen grew up in Steamboat Springs and while attending the University of Colorado in 2014 joined Full Cycle as an intern/bike builder for a season.  He returned in 2019 and in early 2020 took over as Service Manager.  Under Stephen’s guidance, Full Cycle’s Service Department went from good, but not always consistent, to consistently great.  The result has been a 20% increase in service revenue over 2019, quality built bikes delivered faster, and a much better maintained rental fleet, leading to consistent five star reviews and making Full Cycle the most attractive employer in Boulder for top bicycle mechanics.  

Stephen’s passion is enduro mountainbike racing, where he is very competitive, though sometimes prone to injury as he pushes his limits. This year, Stephen established Full Cycle as a certified suspension center with Fox and Rock Shox, solidifying Full Cycle’s reputation as the most trusted mountain bike service center in the Boulder area.

Ross has been involved across multiple areas of the bicycle retail business for more than 12 years.  Ross studied business at the Dixon Business School at Tulane University in New Orleans, and physical therapy at Delgado College. From 2008 until 2016 at Bayou Bicycles, a leading retailer in New Oreleans, he worked as asales associate, mechanic apprentice, assistant sales manager.  He then moved on to Massey’s outdoor outfitter 2016-2018, prior to relocating to Boulder.  In 2020, he took over as Lead Sales Manager.

Ross is primarily a mountainbiker, though he can occasionally be caught riding other kinds of bikes, when not out walking his german shephard, Leia.

Davide is originally from the Italian Dolomites. He moved to the USA over 10 years ago to attend college, and moved to Boulder 6 years ago to pursue an MBA and a career as a professional triathlete. 

Competitive sports have always been ingrained in Davide's life: he won an Italian national title and a New England regional title in alpine skiing, competed in a freestyle windsurfing world-cup event in the Canary Islands, swam for the college team in Rhode Island, competed on the SUP Surf World Tour trials in Hawaii, and for the past 4 years has been racing IRONMAN triathlons professionally. His pro career highlights include: 2x pro wins, 11x podiums, and 1x World Championship top 10 representing Team USA.

Jaime has performed bike fits for every type of rider, from novice to  professional, over the last 10 years. She has trained with our Performance Director, Ryan Ignatz, in Retul fitting technology, in addition to Shimano’s Bike Fitting.

Bikes: Giant TCR, Ibis Ripmo AF, Ibis Hakka, an old Italian steel road bike, and a steel 29er mountain bike.