Full Cycle loves Felt bicycles.
At Felt, our mission is simple: To design, develop, and deliver the best bicycles in the world. Period.
Our roots go back more than 20 years, to the man whose name appears on the downtube. It all started in the late 1980’s when Jim Felt, an ace motocross mechanic at the time, designed and built a triathlon bike for motocross star Johnny O’Mara. Johnny was competing in triathlons for training and asked Jim to build him a new tri bike.
Since then, the Felt brand has grown well beyond its racing roots, but the guiding principle remains the same. Every Felt bike – road or off-road, high end performance to entry level recreation-is meant to make the cycling experience the best it can be. Whether climbing the steepest peaks of the Tour de France, bombing singletrack trails, racing a first triathlon or commuting to work, each promises uncompromised performance, comfort, and efficiency.
Over the last decade, Felt has grown into one of the world’s most respected cycling brands by staying true to its principles. In engineering, product development, sales, marketing and customer service, the same underlying values that sparked the start of the company drive every Felt employee, every day.
However you measure success—product development, milestones or race wins—Felt has experienced it. The products speak for themselves. This year the all-new DA, the world’s fastest UCI-legal time trial bike, is just one of a handful of exciting new 2011 models. The F Series, the bike that has delivered Garmin-Transitions pros to countless wins in the world’s biggest road races, has also been redesigned and is now lighter and stiffer. There’s also an all-new World Cup-worthy full-suspension XC bike called the Edict and a new series of fun, versatile bikes called Verza City.
As you’d expect, Felt continues to push the technology envelope with breakthrough developments including an all-new suspension system called FAST, the Bayonet 3 Steering System, UHC Ultimate+Nano carbon fiber material and some innovative manufacturing processes including InsideOut Internally Optimized Molding and Dynamic Monocoque Construction.
Felt’s iconic cruiser lineup continues to expand, and the Café series offers a modern, stylish solution for anyone wishing to make cycling part of a healthy, responsible lifestyle. Felt Fixies and the new Verza City are two more examples of how Felt is changing the way people think about bikes.
We’re confident that every bike and product you see with the Felt name on it honestly represents our goal of making your cycling experience more enjoyable. We hope you agree.
