At Full Cycle, we love bikes, and we want to inspire you to love your bike and ride more often! Whether you’re into racing on road or trail, recreational riding, commuting, and just about anything in between, we have the resources, expertise, and passion to get you riding. We have three retail locations — two in Boulder, CO, and one in Fort Collins, CO — featuring world class service, an expert sales team, rentals, demos, classes, group rides and more.
Why we do what we do
Full Cycle takes a different approach than other bicycle stores. The team here tends to be more experienced than you’ll find at most shops, however we never have that condescending “bike shop” attitude; our crew is outgoing and friendly. The average employee here has worked in a bike shop for over 10 years, many of us for 20 or more. Nobody knows everything about all bikes, but every day we to learn more about them, and also learn more about our customers. Each person who works at Full Cycle not only has a passion for bikes, but also has a passion for being nice. That means that you can not only come in and learn more about how to enjoy cycling, you’ll do it with a person that genuinely just wants you to have fun on a bike.
Our staff is diverse; you’ll find commuters, tourers, racers, and more. If you come in to Full Cycle and want a bike for getting around, we’ll all go out of our way to help you. If you have a specific need, say you want to tour across the US or start racing triathlons or mountain bikes, our staff just won’t give you some generic answer–we’ll find the person on the crew who can help you best. If that person is not there, we’ll make an appointment for you.
We think it’s more fun this way – our team gets a chance to help you, our customer, the best way possible. We see it as a privilege to help you out, and we do our best to honor that privilege.
We want you to leave the shop more excited about riding and a little more knowledgeable about how to have fun and meet your cycling desires. We like to call it education with inspiration.
It’s a different way of running a bike shop, and we hope you’ll find that it works for you. Please come on in and experience it for yourself.
Full Cycle History
Full Cycle was founded in 1982. It began by selling and repairing bicycles for customers in the back of a small grocery store on Pearl Street, in Boulder – Crystal Market.
By early 1986, due to an increase in business, founder Tom had to find a new space to locate Full Cycle. A new location was found on the “Hill” district of Boulder close to the University of Colorado. When Full Cycle moved into their space on the Hill, there were two other bike shops on the Hill. The Bicycle Center (later to be Morgul Bismark), and the Spoke (which is now Buchanan’s Coffee house).
In the late 1999′s Full Cycle’s Hill store had grown to be one of the best known retailers in Colorado, with an emphasis on service and providing an encouraging, non-pretentious environment. Our service staff had such a reputation that at one point six of the top 10 US mountain bike race teams had a Full Cycle mechanic. The staff had grown and one of the new employees was Kaj Gronholm. Kaj worked in sales until 1999, when he left to get his MBA at CU.
In 2005 Kaj his wife Karli and 2 others approached the owners Tom Morris and Tom Noyes to see if they were interested in selling. They liked the idea of having someone who understood the Full Cycle history and had the passion to keep it great.
Full Cycle Today
In 2006, Full Cycle expanded to Pearl Street in Boulder and opened up shop in Fort Collins. The new locations maintain the friendly atmosphere of the original Hill location, and because to their larger size are able to offer road and mountain bikes as well as family and comfort-oriented bikes. In 2008 Kaj’s sister and brother-in-law Scott and Tanja Wiant joined as owners too.
With a non-pretentious, friendly atmosphere maintained by the employees, our goals are to serve our customers and inspire them to ride more. We are also actively involved in the community and strive to make cycling safe and accessible for everyone. Our line of new bikes includes major brands like Giant, Felt, Kona, Ibis, Merckx, Colnago, Spot and Maverick.
Come visit Full Cycle in Boulder or Fort Collins and experience friendly service and great employees ready to work for you. You can go for a test ride, check out our World Class Service Department, watch crazy mountain biking videos in our lounge or just check out the space, we’d love to have you! And don’t forget to say hi to Kaj, Karli, Tanja or any one of the friendly crew.